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2013: Another Year of Success for Shine the Light

DNA Creative Communications (DNA), the Upstate’s leading marketing and public relations firm for nonprofits, concluded its 2013 Shine the Light on Your Nonprofit series this week with a total of 320 participants and 240 organizations.

All four sessions were held at the Kroc Community Center in Greenville and included a complimentary networking breakfast 30 minutes before the start of each workshop. Shine the Light 2013 featured 19 guest speakers and panelists and 20 table facilitators to generate discussion and engage the audience.

Shine the Light was fortunate to have Hollingsworth Funds, Community Foundation of Greenville, United Way of Greenville County, Dixon Hughes Goodman, Spartanburg Regional Foundation and Find Great People as corporate sponsors for 2013. The Greenville Journal and TOWN Magazine were media sponsors and Martin Printing was our printing sponsor.

The first session on June 13, 2013 was The Funder/Grantee Dynamic: A Candid Conversation. Board members, executive directors and development officers participated in panel and round table discussions on topics surrounding general operating support, overhead, multi-year funding, effective communication and accountability for outcomes. Attendees learned how to become better stewards of resources while fostering productive and results-driven business partnerships.

“The workshop was the best spent three hours of my week,” stated the Warehouse Theatre’s Director of Development, Katie Leckenbusch. “It was an ideal opportunity to connect with funders in a meaningful way and to have constructive conversations with my peers in the non-profit sector. You will see me at the next workshop.”

The second session on August 7, 2013 was Successful Public Relations: Telling and Selling Your Story. The workshop focused on the use of storytelling as a public relations tool to support fundraising and communication goals. Professionals from DNA’s team opened the session with presentations on methods for developing and publishing storytelling content. The second part of the session consisted of table discussions led by representatives of the radio, print, web and television media including TOWN Magazine, Upstate Business Journal, Hot Eye Photography, SCETV, FETE Greenville and RoboJuice. These discussions helped non-profits understand how to work best with different media outlets and what story elements they need in order for the media to tell their story the best way possible.

The third session on September 18, 2013 was Investing in Nonprofit Infrastructure: An Engine to Effective Programming. Designed for nonprofit executive directors and operations managers, this workshop addressed critical areas of organizations’ infrastructure. Topics were centered on human resources management, financial stewardship with a focus on sustaining financial growth, proper information technology infrastructures, and how to maintain adequate office space and expansions.

The fourth and final session on November 20, 2013 was Reframing Your Organization’s Strategic Plan: Good Today, Great Tomorrow. Exclusive for executive directors and board members, this workshop addressed the importance of updating your organization’s strategic plan in order to fulfill your vision and meet your goals. Rosalyn Allison-Jacobs, Senior Consultant at nationally recognized La Piana Consulting, presented the strategic planning method outlined in David La Piana’s book, The Nonprofit Strategy Revolution: Real-Time Strategic Planning in a Rapid-Response World.

DNA thanks our corporate, media and printing sponsors, as well as the Kroc Community Center and all participants who came to Shine the Light this year and are striving to enhance the nonprofit community in Greenville. For more information on this season and the 2014 Shine the Light series, visit www.dnacc.com or call 864-235-0959.

Shine the Light Nonprofit Forums

Shine the Light Nonprofit Forums is an annual series of educational workshops presented by DNA Creative Communications in Greenville, SC. These comprehensive seminars in nonprofit management include fundraising help, strategic planning, branding exercises and leadership development. Each session is designed exclusively for nonprofit professionals, executive directors and board members to provide insight and training in operating a successful nonprofit organization. Since its launch in 2010, more than 1,000 participants and 350 nonprofit organizations have attended a Shine the Light Nonprofit Forum.

Posted November 21, 2013 in: Blog, Press Releases by Debbie Nelson

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