Diversity and Inclusion: The Fuel that Accelerates the Nonprofit Engine

What recharges your battery?  A walk on the beach, reading a good book or chatting with an old friend. These are all true for me. But when it comes to work, brainstorming greases my wheels.  In the simplest form I can do it by myself – my process is sitting in front of my computer screen and randomly typing my thoughts.

Yes, this solitary activity can feel good in the moment. However it is a much more powerful and satisfying experience, when I brainstorm with a team of independent thinkers who have different viewpoints and experiences to share. It is impossible to even predict where our collective ideas might land.

If you apply this same creative process within the walls of a nonprofit imagine the possibilities. To do this you must be intentional and assemble a diverse staff and board and then support them with a culture of inclusiveness. When everyone associated with the organization feels included, respected and supported – diverse perspectives and approaches will drive your mission forward and fuel operational efficiency.

Leaders should never underestimate the importance of diversity and inclusion and how they are at the core of high performing teams.  I encourage you, my nonprofit friends, to establish diversity and inclusion policies and act upon them when recruiting new employees and strengthening your existing teams.  This culture will empower your organizations to expand capacity and solve complex problems, your boards to interact at the generative level and your employees to be more engaged and satisfied with their work.

First and foremost, leaders should lead by example. They must exemplify best practices and empower those around them to act accordingly. They are responsible for developing and executing strategic plans for recruiting and retaining a well-aligned diverse team.  With the right team in place, strong leaders should then focus on understanding what motivates each employee. Practices should be put into place to enable individuals, and the organization as a whole, to succeed.

While diversity and race are often considered synonymous, there are many other critical attributes to consider when building an effective team. Ethnicity, age, gender, physical ability, sexual orientation, socioeconomics, philosophy, geography and work style – to name a few. Each organization must assess its internal and external diversity goals and then develop the right strategic mix. And while diversity is the mix of your team, inclusiveness is what brings the team together and propels it forward.

On Your Mark. Get Set. Go. Recommendations

  • Don’t Just Go Through the Motions

Establish a vibrant culture that demonstrates diversity and inclusion. Enthusiastically support this important work by walking the walk. Ensure your team is engaged and understands how everyone’s actions impact the organization’s overall success.

  • Start Your Engines

Evaluate diversity internally and externally to identify needs. Consider all of the players including the board, staff, volunteers, community partners and other key stakeholders. Adopt diversity policies, goals and a plan for implementation. Periodically assess your efforts and adjust your course when necessary.

  • Harness Your Horsepower

Implement diversity and inclusion training programs for your board and staff. Educate on behaviors that can both support and undermine the organization’s progress. Establish a culture where everyone listens, speaks and acts inclusively. Build awareness about how and what individuals say can impact others.

  • Look Under the Hood

Understand what motivates the individuals on your team. Talk to them about who they are, not just about the work they do. Commit to providing them with challenging and satisfying work along with the tools to succeed.  Consider offering mentoring opportunities to support career goals. Ensure that all employees feel valued and supported.

  • Avoid the Tire Kickers

Build a team of advocates who are aligned with your organization’s diversity and inclusion plan. Intentionally recruit new employees and board members who will add to the team not detract from it. Be on the lookout for those who pay you lip service and are not committed to your culture.

Understanding and embracing diversity and inclusion can position your organization to accelerate its mission – and can help to minimize the roadblocks that may derail your operations.

Debbie Nelson ARP_8205 crop 2


Debbie Nelson

Founder and President, DNA Creative Communications



Posted September 23, 2016 in: Blog by Debbie Nelson

Comments are closed.